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Joshua Weissman

@joshuaweissman · cooking, recipes, food hacks

open on instagram

I cook food

http://youtube.com/joshuaweissman

2.4M followers
67 reels read
123x best outlier
17.9x typical
349M views in here
20 Aug 2026 newest

how they make thembroad appeal, show not tell, broad topic, fast pacing, clear steps, fast cuts, upbeat music, bold text

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67 reels in the database, most viral first

21

@joshuaweissman Joshua Weissman · 29 Oct 2024

28.6x outlier

A chef shows how to make a quick watermelon sorbet using three simple ingredients.

5.2M views
210K likes
464 comments
27K shares
40K saves
2.4M followers
23s long
4.1% liked
hookA chef holding a bowl of pink sorbet promises a fast three-ingredient treat.
  • Visual lead. A chef with glasses and an apron scoops sorbet into a white bowl.
  • Bright setting. A bright kitchen with marble walls and copper pans sets a clean scene.
  • Funky music. Upbeat funk music plays right away to build excitement.
  • Clear text. Bold white text at the bottom reads 3 ingredient watermelon sorbet.
  • Broad appeal. Cool fruit treats appeal to almost everyone on a warm day.
retainFast cuts and simple steps keep the viewer watching all the way to the taste test.
  • Simple idea. Making sorbet with watermelon, honey, and yuzu juice is easy to follow.
  • Shown not told. The chef cuts, freezes, and blends the fruit right on camera.
  • Energetic chef. The host speaks fast, jokes around, and shows high energy.
  • Very fast pacing. There are 21 shots in 23.4 seconds, changing the view every second.
  • Essential props. A sharp knife, tray, blender, and ice cream scoop power the recipe.
  • Clear story. The video follows a step by step path from fresh melon to scoopable sorbet.
  • Perfect length. The short time matches the quick recipe without wasting a second.
rewardViewers learn an easy frozen dessert recipe and feel inspired to try it.
  • Easy recipe. Viewers learn how to turn frozen fruit into sorbet using a blender.
  • Mouth watering. The smooth pink scoops make viewers want a cold sweet treat.
  • Fresh inspiration. Sprinkling spice on top gives viewers a fun twist to try.
  • Good feeling. The cheerful host leaves viewers feeling excited to get in the kitchen.
joshua weissmanwatermelon sorbeteasy sorbet recipe3 ingredient dessertfrozen fruit sorbethow to make sorbetquick summer recipesblender ice creamhealthy dessert ideas

Watermelon, yuzu, honey. It’s good.

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22

@joshuaweissman Joshua Weissman · 11 Jun 2026

27.8x outlier

Joshua Weissman shows how to season a carbon steel wok step by step until a fried egg slides right off it.

5M views
78K likes
401 comments
1.3K shares
3.5K saves
2.4M followers
31s long
1.6% liked
hookThe quick opening promise to teach a useful cooking trick makes people stop and watch.
  • Friendly host. A man with a mustache and glasses wearing a green apron speaks directly to the viewer.
  • Bright kitchen. The background is a clean white marble kitchen with copper pots hanging on the wall.
  • Clear voice. The host speaks with cheerful background music playing softly.
  • No text clutter. The host says his opening question clearly without big words on screen.
  • Broad topic. Anyone who cooks at home or owns a pan can use this simple guide.
retainFast cuts, bright colors, and a clear step by step process keep the viewer watching to the final egg test.
  • Shown not told. The chef shows washing, heating, oiling, wiping, and repeating instead of just talking.
  • Cool color shift. Watching the shiny silver wok turn dark blue and black under high heat feels exciting.
  • Fast video pacing. There are 18 shots in 30.6 seconds, with a new shot about every 1.7 seconds to keep things moving.
  • Key props used. The metal wok, stove burner, and oil are needed for every single step of this tip.
  • Easy to follow. Each step comes right after the last one so you never feel lost.
  • Fun payoff. Cooking a fried egg that slips around proves that the seasoning process really worked.
rewardViewers learn how to prepare a new wok correctly and feel happy seeing the egg test succeed.
  • Taught something new. You learn the exact steps to make a metal wok nonstick using heat and oil.
  • Visually satisfying. It feels good to see the blue color shift on the metal and the egg glide easily.
  • Inspired to cook. You want to get a wok and season it yourself at home.
joshua weissmanhow to season a wokcarbon steel wokkitchen tipscooking tutorialnonstick panfried egg testpan seasoningcooking hackschef trickswok cookingquick food guide

I was gonna put a wok pun here but just season your wok properly please. :)

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23

@joshuaweissman Joshua Weissman · 26 Nov 2025

27.5x outlier

Joshua Weissman shares four simple kitchen hacks to make baking much easier.

4.9M views
120K likes
529 comments
4.3K shares
7.5K saves
2.4M followers
44s long
2.4% liked
hookViewers stop scrolling because a friendly chef promises four quick baking tricks right away.
  • The presenter. Joshua stands center screen in a chef coat and apron with a welcoming smile.
  • The set. The kitchen looks clean, warm, and bright with warm copper pans in the background.
  • The sound. Clear spoken voice with cheerful sound effects that make the video feel fun.
  • On-screen words. Large text says '4 Hacks For Your Baking' in bold letters.
  • Broad topic. Baking tricks appeal to almost anyone who cooks or likes kitchen tips.
retainViewers keep watching because each hack is quick, practical, and visually demonstrated.
  • Fast cuts. The video uses 26 shots in 43.9 seconds, changing the view about every 1.7 seconds.
  • Numbered steps. Clear labels like Hack Number 1 and Number 4 keep the list easy to follow.
  • Show not tell. Each trick is demonstrated right on screen so viewers see instant results.
  • Real items. Everyday tools like butter, parchment paper, eggs, jars, and piping bags make it easy to try at home.
  • Energetic style. The presenter speaks quickly and clearly without wasting any time.
rewardViewers leave with simple baking tricks they can use in their own kitchen right away.
  • Learned something. Viewers learn how to soften butter fast and keep parchment paper from sliding.
  • Satisfying visuals. Watching a piping bag fill up neatly after a quick spin is fun to see.
  • Inspired to bake. Simple solutions make baking feel less frustrating and more enjoyable.
joshua weissmanbaking hackskitchen tipsfood hackssoftening butterbaking trickspiping bag tipcooking advicequick kitchen hackshow to bake bettereasy food tipschef advice

When baking calls, always be prepared

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24

@joshuaweissman Joshua Weissman · 14 Nov 2025

26.6x outlier

A chef visits a coffee shop in China that serves hot espresso over milk in a jar frozen to minus 80 degrees.

4.8M views
167K likes
661 comments
36K shares
16K saves
2.4M followers
41s long
3.5% liked
hookA man standing in a sunny Chinese city square promises an extreme frozen coffee experience.
  • Host appearance. A man stands in a sunny square wearing a neat black suit with a thumbs up.
  • Bright setting. The outdoor background is bright and shows a large historical building in China.
  • Clear voiceover. Joshua introduces his trip to China in a clear, friendly voice.
  • Bold text. A bright red location icon and graphic text appear right away on screen.
  • Broad topic. Coffee is popular everywhere, so extreme icy coffee grabs attention instantly.
retainFast camera cuts show every step of making the ultra cold drink before the taste test.
  • Unique idea. Freezing coffee jars to minus 80 degrees creates a surprising physical effect.
  • Shown not told. The camera captures the deep freezer, gloved hands, and pouring milk step by step.
  • Genuine reaction. The host shows real joy as he describes the hot and cold tastes together.
  • Fast cuts. The video uses 32 shots in 40.7 seconds, changing views about every 1.3 seconds.
  • Crucial props. The frosted jar and heavy black freezer gloves make the extreme cold feel real.
  • Clear steps. The story moves easily from the street to the counter and out to the final drink.
  • Right length. The short run time keeps the video moving without slowing down.
rewardViewers learn about a unique coffee technique and crave a rich iced drink.
  • Tasty visual. Viewers see a beautiful contrast of hot espresso layered over frozen milk.
  • New knowledge. Viewers learn how Chinese cafes use super cold glass to make dirty coffee.
  • Travel desire. Viewers feel inspired to visit new cities and try local cafes.
  • Product craving. Viewers leave wanting a cold, creamy coffee treat.
joshua weissmanchina coffeefrozen espressodirty coffeeminus 80 degreescold brewfood reviewcafe culturespecialty coffeeeisbock milktravel vlogcoffee shoptaste test

My first coffee in China went exceedingly well

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25

@joshuaweissman Joshua Weissman · 24 May 2026

26.3x outlier

Joshua Weissman reacts with disgust to a video of someone squeezing a squishy egg into boiling noodles.

4.7M views
68K likes
1.5K comments
2.5K shares
1.3K saves
2.4M followers
12s long
1.4% liked
hookA person squeezes a rubbery egg into a boiling pot of noodles, making the viewer stop in shock.
  • Bizarre opening. A hand grabs a brown egg next to a boiling pot of ramen on the stove.
  • Shocking visual. The egg squishes like soft rubber into the broth instead of cracking open normally.
  • Gross cooking moment. Kitchen scenes usually show tasty food, so a ruined egg grabs attention right away.
  • Broad subject. Almost everyone cooks eggs and eats noodles, so anyone can relate to bad food.
retainThe quick reaction from a famous chef keeps viewers watching to hear his funny advice.
  • Clear story. A gross food clip plays first, followed by a chef giving his funny reaction.
  • Funny emotion. Joshua looks disgusted, covers his mouth, and asks how old the egg was.
  • Fast pacing. There are 5 shots in 11.7 seconds, cutting to a new shot about every 2.3 seconds.
  • Important clip. The weird rubber egg video sets up the whole joke and makes the reaction work.
  • Right length. The video is under 12 seconds long, which keeps the joke quick and punchy.
rewardViewers get a funny reaction to a gross kitchen mistake and a reminder to throw away old food.
  • Humor and laughs. The chef's shocked face and funny warning make people laugh out loud.
  • Shared feeling. Viewers share the common feeling of disgust after seeing a squishy old egg.
  • Kitchen lesson. The clip reminds people not to keep old eggs in the fridge for too long.
joshuaweissmanreaction videorotten eggbad foodcooking failfunny reactionramen hackgross eggkitchen mistakechef reactsfood humoregg expireshort jokeviral foodfood meme

Your eggs should not look like this.

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26

@joshuaweissman Joshua Weissman · 9 Aug 2026

24.9x outlier

A chef and his helper try to cook a fancy steak for a scary UFC fighter.

4.5M views
227K likes
650 comments
5.6K shares
7.6K saves
2.4M followers
49s long
5.1% liked
hookA famous UFC fighter walks into a restaurant looking tough, making people pause to see what happens.
  • Fighter entry. A famous fighter walks through glass doors with a serious look.
  • Bright setting. The modern room has clean light and warm wood panels.
  • Loud sounds. Heavy footsteps and sharp dialogue grab attention fast.
  • Broad appeal. Anyone who likes funny videos or food will want to watch.
retainPeople watch until the end to see if the fighter likes the meal or gets angry.
  • Funny comedy. The fighter chokes out the helper while the main chef cooks.
  • Super fast edits. There are 56 shots in 48.5 seconds, switching views about every second.
  • Tasty food. Hot steak, fried potatoes, and green sauce look great on camera.
  • Easy story. The video moves clearly from taking the order to cooking and serving.
  • Surprise ending. The fighter pretends to hate the dish before saying it is great.
rewardViewers enjoy a funny joke story alongside great looking food.
  • Good laugh. The fake out at the end makes the viewer smile.
  • Yummy food. The steak and french fries look extremely tasty.
  • Fun mood. Mixing intense fighting humor with fine dining feels novel.
joshua weissmanalexander volkanovskiufc fightersteakcooking skitrestaurant comedychef lifesteak friteskitchen dramacelebrity guestgourmet foodfunny videocomedy short

Cooking for a UFC fighter isn’t easy

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27

@joshuaweissman Joshua Weissman · 7 Feb 2025

24.6x outlier

A man reacts with shock and discomfort after watching a clip of someone eating a giant sausage in one bite.

4.4M views
163K likes
2.6K comments
0 shares
0 saves
2.4M followers
10s long
3.7% liked
hookA person stops scrolling because of the wild clip of a giant sausage being eaten in one big bite.
  • Visual shock. A guy dips a massive sausage into sauce and shoves it deep into his mouth.
  • Bright setting. The clip is shot outdoors with bright natural light that catches your eye right away.
  • Real sound. You hear the loud eating noises from the original clip right at the start.
  • Broad appeal. Anyone scrolling can immediately understand the shock of an extreme food video.
retainViewers watch until the end to see how Joshua Weissman reacts to the shocking food clip.
  • Funny reaction. The idea pairs a crazy mukbang video with a funny reaction.
  • Silent expression. Joshua shows his disgust with funny faces rather than long speeches.
  • Real emotion. His shocked eyes and hand facepalm make the funny feeling strong.
  • Fast cuts. There are 5 shots in 10.1 seconds, with a new shot about every 2.0 seconds to keep it moving fast.
  • Short duration. The quick ten second length matches the simple joke perfectly.
rewardThe viewer gets a quick laugh from a funny reaction to a crazy food clip.
  • Good laugh. The viewer finds the dramatic expression funny.
  • Relatable feeling. The viewer shares the same grossed out feeling as the creator.
  • Quick fun. The short video gives a simple moment of humor while scrolling.
joshua weissmanfood reactionfunny facemukbang stitchgiant sausagecomedy shortsfunny reactionmorning reactionchef reactionmeme videoshort clipfood comedyfunny clip

Good morning

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28

@joshuaweissman Joshua Weissman · 2 May 2026

23.8x outlier

A chef shows how to turn a plain glazed donut into a warm dessert topped with ice cream, caramel, and sprinkles.

4.3M views
87K likes
569 comments
8K shares
5.3K saves
2.4M followers
13s long
2.0% liked
hookA chef holding a plain glazed donut up to the camera makes viewers stop to see what quick dessert he is making.
  • Visual start. A chef wearing an apron holds a glazed donut over his face.
  • Bright setting. The kitchen studio is bright, clean, and warm.
  • Retro music. Smooth organ music plays right away.
  • Broad appeal. Anyone who likes sweet treats will want to watch.
retainFast video cuts and sizzling butter keep viewers watching to see the final decorated donut dessert.
  • Clever trick. The video turns a basic store donut into a hot restaurant dessert.
  • Fast pacing. The video has 16 shots in 13.2 seconds, changing shots every 0.8 seconds to stay exciting.
  • Shown action. Butter melts in a hot pan while donuts turn deep golden brown.
  • Simple steps. You fry the donut, add ice cream, drizzle sauce, and throw on sprinkles.
  • Right length. The 13.2 second duration fits a quick food hack without any fluff.
rewardViewers learn a quick dessert hack that upgrades a cheap store donut into a rich treat.
  • Mouth watering. The ice cream melting over the warm toasted donut makes you hungry.
  • Useful hack. You learn how to turn basic donuts into a warm sundae at home.
  • Fun energy. The chef makes a quick cooking trick feel exciting and easy.
  • Quick inspiration. You see that great food does not need hours of baking.
joshua weissmandonut dessert hackfried donut ice creameasy dessert recipesquick food videokitchen tipsfood hackssweet treatsjoshua weissman dessertwarm donut sundae

Saw this at a wedding once

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29

@joshuaweissman Joshua Weissman · 22 Jun 2026

21.6x outlier

A chef trains a real UFC fighter using food instead of regular gym gear.

3.9M views
172K likes
965 comments
20K shares
5.4K saves
2.4M followers
35s long
4.4% liked
hookThe weird sight of a man doing pull-ups with a giant sausage hanging between his legs stops the scroll instantly.
  • Surprising look. A bald gym guy does pull-ups while a large salami hangs from a chain on his waist.
  • Gym setting. Bright gym lights show exercise racks and heavy workout gear around him.
  • Fun music. Upbeat acoustic guitar music plays right away.
  • Bold text. Big white text says POV your UFC trainer is a chef.
  • Broad topic. Food lovers and sports fans both understand the joke at once.
retainEvery new scene shows a funnier way food can replace real gym equipment.
  • Silly idea. Replacing punching bags and iron weights with cured meat and flour bags keeps the video very funny.
  • Show not tell. The joke is acted out through physical action rather than explained with words.
  • Serious acting. Both men keep a flat face while doing ridiculous things.
  • Fast cuts. 22 shots in 34.5 seconds keep the movement fresh every two seconds.
  • Food props. Hanging hams, flour sacks, and bananas make each drill look hilarious, and the video does not work without them.
  • Clear story. The video follows a standard workout routine from pull-ups to sled pushes.
  • Perfect length. The short duration keeps the jokes landing fast without getting old.
rewardViewers laugh at the clever crossover between cooking and high-level fight training.
  • Big laughs. Seeing an elite fighter treat a salami like a speed bag is funny.
  • Clever crossover. Mixing professional chef skills with UFC training feels very creative.
  • Fun energy. The friendly teamwork between the chef and fighter feels warm and full of energy.
joshuaweissmanalexander volkanovskiufc trainerchef humorfunny workoutgym comedyfood trainingfitness jokefight campfunny sportssalami punchchef workoutcook workout

Every UFC champ needs a good team

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30

@joshuaweissman Joshua Weissman · 23 Mar 2026

20.7x outlier

Joshua Weissman shows how to make a high-protein mac and cheese using cottage cheese and chicken.

3.7M views
104K likes
1.2K comments
20K shares
34K saves
2.4M followers
40s long
2.8% liked
hookA quick glimpse of a fit body and a promise of high-protein comfort food stop viewers in their tracks.
  • Muscular look. The creator flexes his back and arms to show his fitness results.
  • Bright kitchen. The set is clean, bright, and full of professional cooking tools.
  • Classic song. Green Onions plays with a cool, familiar beat.
  • Big promise. The video tells you how to get high protein from mac and cheese.
  • Broad audience. Healthy comfort food appeals to almost everyone.
retainFast cuts and clear cooking steps keep viewers watching to see how tasty the final dish turns out.
  • Useful recipe. Blending cottage cheese into cheese sauce is a clever trick.
  • Shown not told. Every ingredient and step is cooked right on screen.
  • Fun acting. The chef makes funny faces when adding cottage cheese.
  • Fast editing. There are 24 shots in 39.8 seconds, keeping the pace quick.
  • Simple structure. The video follows a clear step-by-step cooking process.
  • Fit length. The short run time matches the fast recipe nicely.
rewardViewers learn an easy high-protein recipe and feel motivated to try it at home.
  • Taught something. Viewers learn how to turn cottage cheese into a smooth cheese sauce.
  • Inspired to cook. The final dish looks tasty and easy to make at home.
  • Health gains. Viewers get a meal idea that helps them hit their muscle goals.
joshua weissmanhigh protein mac and cheesecottage cheese recipehealthy meal prepfitness foodeasy cookinggym dietmacro friendlychicken mac and cheesequick meal idea

50g Protein Mac and Cheese reminds me that good exists in this world

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31

@joshuaweissman Joshua Weissman · 15 Dec 2025

19.0x outlier

Joshua and a friend buy unusual Chinese treats from a retro candy store and taste test them on an outdoor balcony.

3.4M views
113K likes
831 comments
1.9K shares
1.1K saves
2.4M followers
50s long
3.3% liked
hookA man in a black jacket stands outside a colorful storefront and invites the viewer to try Chinese candy.
  • Smart attire. A man with round glasses and a black jacket speaks directly to the camera.
  • Bright storefront. Vibrant signs and colorful retro candy displays fill the background in natural light.
  • Clear audio. Original voiceover plays clearly as a friend jumps in to praise Chinese snacks.
  • Bold captions. White text with black outlines highlights key words like candy at the bottom.
  • Broad appeal. Snack reviews and foreign food taste tests attract curious viewers of all ages.
retainFast editing, funny facial expressions, and weird food items hold attention from start to finish.
  • Surprising items. The host finds giant spicy snacks, coconut fudge, and chocolate malt balls.
  • Show not tell. Each snack is unwrapped, eaten, and judged live on camera.
  • Expressive reactions. The hosts make funny faces, gesture wildly, and give dramatic thumbs up.
  • Fast pacing. The clip cuts 58 shots in 50.2 seconds to maintain high energy throughout.
  • Playful props. Woven baskets, giant snack pouches, and a rubber chicken add visual humor.
  • Simple flow. The story follows a clear path from choosing treats in the shop to tasting them outside.
  • Right duration. Fifty seconds is just enough time to cover several candies without feeling slow.
rewardViewers discover unique Chinese snacks while being entertained by a quick, cheerful food review.
  • New knowledge. Viewers learn about popular treats like latiao and white rabbit candy.
  • Light entertainment. Funny banter and a surprise rubber chicken moment bring easy laughs.
  • Food inspiration. Watching the hosts enjoy exotic flavors makes viewers want to try foreign snacks.
joshuaweissmanchina candychinese snackstaste testfood reviewlatiaowhite rabbit candytravel snacksforeign candycandy storeviral foodfood reactionchongqing foodsnack review

Candy in China is DIFFERENT

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32

@joshuaweissman Joshua Weissman · 23 Oct 2024

18.1x outlier

Chef Joshua Weissman tries unique fast food items at a historic McDonald's in Paris, France.

3.3M views
77K likes
822 comments
4.1K shares
3.5K saves
2.4M followers
33s long
2.4% liked
hookA creator points to a cool old wooden building in Paris that turns out to be a McDonald's.
  • Visual entry. A man in glasses and a coat points up at an old wooden building on a city street.
  • Setting light. Bright daylight shows grand French buildings with a yellow arches sign on one.
  • Audio hook. Clear voiceover announces that he is trying McDonald's in France.
  • Text overlay. White bold text at the bottom says TODAY WERE TRYING.
  • Broad topic. Fast food in foreign countries is a topic almost anyone can relate to.
retainQuick edits and surprising food items keep the viewer watching to see his honest opinion.
  • Surprising items. The menu features potato wedges, macarons, and a huge square chicken patty.
  • Show don't tell. He pulls open the bun so viewers can see the giant chicken patty inside.
  • Real emotion. He admits he usually hates fast food but surprised himself by liking this burger.
  • Fast pacing. There are 25 shots in 33.3 seconds, switching images roughly every 1.3 seconds.
  • Mini story. He orders macarons, waits for them, and rests his head on the table counter when they take long.
  • Clear structure. The story goes smoothly from the building outside to ordering kiosk to eating at the table.
rewardViewers get a fun tour of a unique fast food spot and learn about French menu choices.
  • Learned something. Viewers discover that McDonald's in France serves deluxe potatoes and macarons.
  • Travel craving. Watching him visit a cool spot in Paris makes people want to travel.
  • Fun review. Seeing a professional chef enjoy cheap food feels satisfying and fun.
joshua weissmanmcdonalds franceparis mcdonaldsfrench fast foodfood reviewmcdonalds menupotato wedgeschicken sandwichtravel foodfood vlogtasting videoshort food review

Might be my first decent McDonald’s experience

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33

@joshuaweissman Joshua Weissman · 7 Jan 2026

18.1x outlier

Joshua Weissman tries fire paan in India, a flaming street food that gets put directly into your mouth.

3.3M views
86K likes
560 comments
2K shares
597 saves
2.4M followers
25s long
2.7% liked
hookThe creator opens with a wild visual of someone putting lit fire directly into a customer mouth.
  • Visual impact. A man with glasses speaks directly to the camera in front of a street market.
  • Lighting and setting. Bright sunlight illuminates a busy Indian street food stall.
  • Audio setup. Clear voiceover explains fire paan while street noise plays in the background.
  • Text on screen. Bold orange text highlights key words like Fire and Mouth.
  • Broad appeal. Anyone who likes street food or wild challenges will stop to watch.
retainThe fast cooking steps build curiosity until the creator eats the flaming leaf himself.
  • Surprising idea. Seeing a vendor set food on fire and put it straight into a mouth is shocking.
  • Show not tell. The video shows every ingredient being added to the betel leaf step by step.
  • Fast pacing. There are 27 shots in 25.3 seconds, so a new shot appears almost every second.
  • Clear steps. The video clearly builds up from making the paan to lighting it on fire.
  • Personal reaction. The creator shows genuine surprise and describes the crazy flavor at the end.
rewardViewers get a fun, exciting look at a famous Indian street food tradition.
  • Entertained. Watching someone put actual fire in their mouth is thrilling and funny.
  • Learned something. Viewers learn how fire paan is made and what ingredients go inside.
  • Inspired to travel. Seeing vibrant Indian street food makes viewers want to try new experiences.
joshua weissmanfire paanindia street foodflaming paaneating firestreet vendorfood reviewtravel foodfamous dishesindian snacksspicy betel leaffood challengetasting fire

Fire paan in India is the ultimate mouth freshener

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34

@joshuaweissman Joshua Weissman · 26 Feb 2025

17.9x outlier

Chef Joshua Weissman cooks a classic steak frites with pan sauce and crisp fries in less than forty-five seconds.

3.2M views
208K likes
469 comments
13K shares
29K saves
2.4M followers
44s long
6.4% liked
hookJoshua makes a silly face and tells the viewer to forget fancy steak rules, which makes people stop and listen.
  • Visual start. A chef wearing glasses and a dark apron stands in a clean, bright kitchen.
  • Bold talk. He mocks people who say steak must be room temperature before cooking.
  • Fun energy. Upbeat disco music plays while he slaps the raw steak onto paper.
  • Broad appeal. Everyone who cooks steak wants to know if they are doing it wrong.
retainFast cuts, sizzling sounds, and a rich pan sauce keep the viewer watching until the steak is plated.
  • Show not tell. Joshua shows every step of cooking instead of just talking about it.
  • Fast pacing. The video has 55 shots in 44.2 seconds, with a new shot about every 0.8 seconds.
  • Cooking action. Flames jump from the pan and hot oil sizzles around the meat.
  • Simple story. The steps go cleanly from searing the meat to making sauce, frying potatoes, and eating.
  • Right length. The 44.2 second video fits a full steak recipe without feeling dragged out.
rewardViewers learn a quick way to make steak and sauce while enjoying a fun cooking show.
  • Useful tips. Viewers see how to crush peppercorns with a pan and make a quick pan sauce.
  • Hungry feeling. The final plate of juicy steak and crunchy fries looks very tasty.
  • Fun mood. The upbeat music and flaming pan make cooking look exciting.
joshua weissmansteak fritescooking tutorialeasy steak recipefrench friespan saucepan searingchef cookingquick recipesdinner ideastasty foodhow to cook steakculinary shorts

Steak frites…easy S tier dish.

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35

@joshuaweissman Joshua Weissman · 6 Apr 2026

17.9x outlier

Joshua Weissman shows three quick hacks to make grilled cheese sandwiches much better.

3.2M views
105K likes
445 comments
6.8K shares
12K saves
2.4M followers
36s long
3.2% liked
hookA friendly chef promises three simple grilled cheese hacks with classic upbeat music playing in the background.
  • Friendly face. Joshua smiles at the camera in a neat kitchen with warm lighting.
  • Upbeat music. The classic organ riff of Green Onions plays immediately.
  • Bold text. Big white text on screen says hacks to grab your attention.
  • Broad topic. Almost everyone loves grilled cheese, so this video appeals to a huge audience.
retainFast close-up clips and three clever kitchen tips keep viewers watching to the very end.
  • Useful hacks. Adding parmesan to the crust, grating block cheese, and using mayo give real results.
  • Shown not told. Every step is shown in close-up shots that make the cheese look delicious.
  • Fun energy. Joshua is cheerful and adds a funny joke poking fun at Gordon Ramsay.
  • Fast cuts. The video has 27 shots in 35.7 seconds, switching scenes quickly to keep you engaged.
  • Key props. Cheese blocks, a grater, and a pan make each tip clear and easy to follow.
  • Simple steps. The video breaks down three numbered hacks one after another.
  • Perfect length. The 35.7 seconds duration gives enough time for three hacks without slowing down.
rewardViewers learn three easy ways to improve grilled cheese while feeling hungry and entertained.
  • Learned new tricks. Viewers get three simple tips they can try at home right away.
  • Feeling hungry. The golden brown toast and melted cheese look delicious.
  • Funny moment. The light joke about Gordon Ramsay brings a quick laugh.
joshua weissmangrilled cheesecooking hackskitchen trickscomfort foodeasy recipessandwichcheese pullchef tipscooking shortsfood hacksrecipe guidegourmet grilled cheese

I’m just kidding @gordongram I love you

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36

@joshuaweissman Joshua Weissman · 16 Apr 2025

17.2x outlier

Joshua Weissman shows how to make a brick oven style pizza at home.

3.1M views
83K likes
329 comments
8.8K shares
17K saves
2.4M followers
31s long
2.7% liked
hookA close view of a crispy pizza slice with a loud bite sound grabs attention right away.
  • Visual setup. A man in glasses holds a huge slice of pizza directly to the screen.
  • Audio cue. A loud crunch sound plays as he bites into the crispy crust.
  • Bright atmosphere. The video is shot in a clean, well lit modern kitchen.
  • Upbeat music. A cheerful Italian song plays in the background.
  • Broad topic. Homemade pizza is a meal that almost everyone loves to eat.
retainQuick edits and clear cooking steps hold interest until the hot pizza comes out of the oven.
  • Fast pacing. There are 37 shots in 30.6 seconds, changing the view almost every second.
  • Show not tell. The video shows mixing dough, blending sauce, and grating cheese instead of just talking.
  • Clear steps. The video follows a simple order from raw ingredients to a baked pie.
  • Key props. Bowls, a stick blender, and a pizza peel are necessary to show each action.
  • Fun energy. The creator makes silly faces and talks directly to the camera.
rewardViewers learn a simple pizza method and feel excited to try baking it themselves.
  • Food craving. The melted cheese and dark crust make the viewer want to eat pizza.
  • Cooking confidence. Watching simple steps makes making pizza at home seem easy.
  • Happy mood. The upbeat music and fun host leave the viewer feeling cheerful.
  • Useful tip. The viewer learns where to find the full written recipe.
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Brick oven style at home is possible guys :)

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37

@joshuaweissman Kian Hiatt · 22 Aug 2025

17.0x outlier

Two cooks work together in a bright kitchen to make tender beef barbacoa tacos from scratch.

3.1M views
126K likes
637 comments
4.1K shares
7.4K saves
2.4M followers
59s long
4.1% liked
hookViewers stop scrolling because two friendly cooks in aprons hold fresh homemade tacos right up to the camera.
  • Friendly faces. Two smiling cooks stand side by side holding fresh tacos.
  • Bright setting. A clean kitchen with warm light makes the food look inviting.
  • Kitchen sounds. Clear sizzling and chopping sounds play right from the start.
  • Broad topic. Almost everyone loves tacos, making this video appealing to a huge crowd.
retainViewers keep watching to see every step of browning the meat, blending salsa, and rolling out soft tortillas.
  • Fast rhythm. The video uses 43 shots in 59.3 seconds to keep the action moving.
  • Show not tell. Every step from cutting meat to blending green salsa is shown on screen.
  • Playful mood. The two cooks joke around and laugh while cooking.
  • Clear order. The recipe flows logically from preparing ingredients to serving.
  • Useful tools. Sharp knives, a large pot, and a griddle show how the meal comes together.
  • Right length. The quick timing fits a complete recipe into under one minute.
rewardViewers feel excited and hungry to try making their own tacos at home.
  • Tasty food. The juicy shredded beef and fresh green salsa make viewers want a bite.
  • Fun vibes. Watching two friends cook together makes kitchen work feel enjoyable.
  • New tricks. Viewers learn how to sear meat and make tortillas from basic ingredients.
kian hiattjoshua weissmanbarbacoa tacos recipehow to make tacoshomemade tortillasbeef barbacoaquick cooking videochef collaborationsalsa verdeeasy dinner ideascooking tips

Barbacoa Tacos :)

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38

@joshuaweissman Joshua Weissman · 1 Oct 2025

16.8x outlier

A popular chef tests a viral video recipe for caramelized onion and garlic spaghetti to give his honest review.

3M views
75K likes
525 comments
5.1K shares
7.9K saves
2.4M followers
33s long
2.5% liked
hookThe video stops viewers with a huge plate of gooey spaghetti playing over a cheerful rap beat.
  • Creator look. Joshua stands in his kitchen looking up at a video playing on screen.
  • Kitchen backdrop. The bright white marble kitchen with gold shelves looks clean and welcoming.
  • Upbeat music. A cheerful rap song starts right away to set a fun mood.
  • Clear text. White words on screen name the exact recipe being made.
  • Broad topic. Pasta and quick dinner ideas appeal to almost everybody.
retainViewers stay to see if this weird onion pasta idea actually turns out delicious.
  • Surprising combination. Mixing rich caramelized onions with pasta sauce sounds unusual but tasty.
  • Action packed cooking. Every chop and sizzle is shown clearly on screen.
  • Honest reaction. The creator shows real curiosity and gives an authentic opinion.
  • Fast video pace. There are 25 shots in 32.5 seconds, changing the view every 1.3 seconds.
  • Kitchen cookware. The frying pan and tongs make the cooking process fun to watch.
  • Clear steps. The video moves logically from slicing onions to boiling pasta to plating.
  • Perfect length. The short 32.5 seconds keeps the recipe quick and entertaining.
rewardViewers learn a new pasta recipe idea and get an honest chef rating.
  • New recipe idea. Learn how to make a quick caramelized onion spaghetti.
  • Fun chef review. Feel entertained by watching a pro test a viral food video.
  • Food craving. Feel hungry looking at the shiny, creamy noodles.
  • Clear final score. Walk away with an 8 out of 10 rating for the meal.
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Caramelized onion spaghetti???

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39

@joshuaweissman Joshua Weissman · 12 Oct 2024

15.9x outlier

Joshua Weissman shows how to make cheesy fried potato bites and a lemon garlic dip.

2.9M views
122K likes
490 comments
29K shares
48K saves
2.4M followers
35s long
4.3% liked
hookThe video opens with a hot potato cake being pulled apart to reveal gooey melted cheese.
  • Visual anchor. Hands pull apart a warm potato cake, stretching melted mozzarella cheese across the frame.
  • Setting and light. Bright kitchen lighting makes the crispy golden potato look warm and tasty.
  • Audio and voice. Joshua speaks right away, calling it the greatest potato bite he has ever made.
  • Text on screen. Bold white text at the bottom says GREATEST LITTLE POTATO.
  • Broad appeal. Fried potatoes and melted cheese are foods almost everybody loves.
retainThe quick cuts keep you watching as each step of the simple recipe flies by.
  • Show not tell. Every step from peeling to mashing, shaping, and frying is shown in action.
  • Rapid editing. The video uses 42 shots in 34.9 seconds, changing the view about every 0.8 seconds.
  • Easy steps. Seeing basic ingredients turn into a crispy cheese snack makes it easy to follow.
  • Fun ending. A friend tries the potato bite, loves it, and Joshua celebrates with a loud yell.
rewardViewers learn a quick potato recipe and get to watch a satisfying food test.
  • Tasty inspiration. The golden potato cakes and melting cheese make viewers want to cook them.
  • Simple recipe. Viewers learn that a few basic kitchen items can make a great snack.
  • Fun mood. Seeing the excited reaction at the end leaves viewers feeling happy.
joshua weissmancookingpotato recipefried cheesecheese pullpotato biteeasy snacksshort recipesfood creatorrecipe videocomfort foodkitchen tipsfood reviewviral food

I love potatoes

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40

@joshuaweissman Joshua Weissman · 17 Feb 2026

15.3x outlier

A professional chef reacts to someone chopping an onion dangerously fast and begs viewers to focus on technique instead of speed.

2.8M views
48K likes
380 comments
474 shares
902 saves
2.4M followers
18s long
1.7% liked
hookThe scary sight of a sharp knife chopping an onion right next to bare fingers stops people from scrolling.
  • Dangerous action. A hand chops an onion super fast very close to bare fingers.
  • Bright setting. The close-up shot shows a clean wooden board in clear kitchen lighting.
  • Loud sounds. Fast, sharp chopping noises create instant tension.
  • Text on screen. Words on the image warn that someone almost lost fingers.
  • Broad topic. Cooking safety and food clips appeal to almost everyone on social media.
retainViewers keep watching to hear a real chef give a funny roast and actual cooking advice.
  • Funny comedy. The chef jokes that watching the fast chopping made him lose brain cells.
  • Real emotion. The chef rubs his eyes and looks genuinely frustrated by the bad technique.
  • Shot pacing. The video uses 4 shots in 17.9 seconds, a new shot about every 4.5 seconds.
  • Crucial context. The opening chopping clip sets up the reaction, so the video does not work without it.
  • Simple setup. The clip moves smoothly from a bad habit to funny criticism to helpful advice.
  • Short length. The whole video takes less than eighteen seconds, keeping the joke quick and tight.
rewardViewers get a good laugh and a helpful reminder about using knives safely in the kitchen.
  • Good laugh. The chef's dry joke about losing brain cells is very funny.
  • Useful reminder. Viewers learn that getting the motion right is more important than going fast.
  • Validation feeling. People who felt nervous watching the original clip feel relieved that a pro agrees.
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