Craighill

@craighillcompany · product design, redesigns

Everyday objects designed to last. Est. 2015 - Brooklyn, NY Standing Bowls now available:

http://craighill.co

Worth studying formakers, engineers and anyone with craft expertise; the mechanic is take an everyday object everyone owns, show exactly why it fails, then show the fix

How they make thembroad appeal, bold text, broad topic, show not tell, fast pacing, fast editing, clear voice, visual setup