A man uses smart glasses to play music, contrasting the heavy metal people expect him to hear with the soft pop music he actually listens to while fighting.
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hookA well-known tech CEO uses smart glasses to ask for a fight playlist, grabbing immediate attention.
Clear close-up. The video opens on a close-up of a curly-haired man wearing clear smart glasses in a bright office.
Loud voice command. He gives a voice command to play a fight playlist, setting up a clear expectation.
Audio setup. The clip starts with a clear voice command, making the viewer curious about what music will play.
Bold text. White text on screen creates immediate context for what people think he is listening to.
Wide appeal. The funny contrast between workout routines and unexpected music appeals to a general audience.
retainA funny contrast between heavy music expectations and sweet pop music keeps viewers watching until the end.
Surprising contrast. The joke works because heavy metal plays when he walks through the office, but gentle music plays while he spars.
Funny action scenes. Seeing someone spar hard in a ring while soft music plays creates a hilarious contrast.
Visual storytelling. The video shows the joke through actions rather than explaining it with words.
Moderate pacing. The video cuts between 10 shots across 36.4 seconds, averaging a new shot every 3.6 seconds to keep the action moving.
Smart glasses prop. The smart glasses make the voice control feature look easy and fun to use.
Simple storyline. The story is easy to follow step by step from office to exit to boxing ring.
Perfect runtime. The total length of 36.4 seconds fits the simple joke perfectly without dragging.
rewardViewers get a laugh from the funny music choices and see how smart glasses work in real life.
Amused by humor. Viewers get a quick laugh from the mismatch between hard boxing and sweet soft music.
Curious about tech. People see how easy it is to play music using voice commands on smart glasses.
Inspired to train. Watching the boxing sparring session gives viewers energy and motivation to work out.
Reminded of personal taste. Viewers relate to having unexpected or soft songs on their workout playlists.
mark zuckerbergray-ban meta glassesfight jams playlistoffice jokeboxing workoutfunny music contrastvoice commandgym trainingsmart glassespop musictech humorworkout routine
You know you love this song. And now your Ray-Ban Meta glasses can play any song or playlist from Spotify, Amazon Music and more using just your voice 💪🎶
Mark Zuckerberg and Priscilla Chan announce a new science project in Chicago to build tiny sensors that study human cells and fight disease.
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hookA famous couple talking inside a real science laboratory grabs immediate attention.
Famous faces. Mark Zuckerberg and Priscilla Chan stand together in a brightly lit science lab.
Bright lab setting. Colorful equipment and shelves fill the background behind them.
Clear spoken speech. Priscilla speaks right away about curing and managing major diseases.
Broad appeal. Big news about curing human disease interests almost everyone.
retainClear explanations and colorful animations keep viewers watching as the founders explain their new science hub.
Important topic. Fighting major health problems like heart disease and cancer matters to every viewer.
Helpful computer graphics. Brief animated models show how tiny sensors will sit inside human tissue.
Relaxed conversation. The speakers talk naturally to each other and to the camera.
Steady video pace. Nine shots in 56.8 seconds change the view about every six seconds.
Real lab background. Science tools behind the speakers show that real research is happening.
Simple words. The speakers explain high tech medical goals in plain English.
Right length. Under a minute gives useful news without taking too much time.
rewardViewers feel hopeful about future medical science and learn how new research hubs work.
Feeling hopeful. Viewers learn about big investments to cure dangerous human illnesses.
Taught something new. The video explains how inflammation plays a role in half of all deaths.
Inspired by progress. Viewers see how tiny sensors can help doctors catch health problems early.
Reassured by effort. Seeing leaders focus on health research feels positive.
mark zuckerbergpriscilla chanscience researchmedical newshealth technologychicago biohubdisease preventioncellular biologylab workfuture of medicinescience update
When Priscilla and I started working on the Chan Zuckerberg Initiative's science mission to help cure, prevent or manage all diseases, our first major project was launching the Biohub. It has been very successful, so today we're launching a second Biohub in Chicago that will engineer miniaturized sensors to instrument living tissues to help scientists see and understand how cells work together. We're going to start by instrumenting skin and heart tissues with an initial focus on measuring inflammation. About 50% of deaths are caused by diseases related to inflammation, like cancer and heart disease, so we're hopeful the technology created at the Chicago Biohub will have broad applications for science and health similar to the San Francisco Biohub.
Mark Zuckerberg wears a motion capture suit to spar with UFC fighter Alex Volkanovski and turn their fight into a 3D video game.
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hookA viewer stops scrolling because seeing Mark Zuckerberg wearing a full motion capture suit looks surprising and unusual.
Look and pose. Mark Zuckerberg stands in a black suit covered in blue tracking dots.
Setting and light. An indoor tech studio with bright lights and computer screens behind him.
Audio cue. Upbeat electronic background music plays while people talk.
Broad appeal. Everyone knows Mark Zuckerberg, so seeing him prepare to fight a UFC champion grabs attention right away.
retainViewers stay until the end to see how real fight moves are turned into animated game scenes.
Fun idea. Seeing real people turn into cartoon fighters feels like watching a real video game come to life.
Fast shots. The video uses 43 shots in 58.5 seconds, changing every 1.4 seconds to keep up with the fast punches.
Real action. The clip shows real sparring moves right next to the 3D animated versions so you can compare them.
Friendly feeling. Mark and Alex smile and joke around while testing the gear, making the clip fun to watch.
Clear story. The video starts with putting on gear, moves to standing fights, and ends with ground wrestling.
rewardThe viewer feels excited and impressed by how video game graphics can copy real human movement.
Cool tech. Viewers feel amazed seeing how fast motion capture turns real movement into 3D animation.
Fun energy. Watching a famous tech leader spar with a UFC champion feels funny and unexpected.
Sports excitement. The fast kicks, blocks, and takedowns give viewers the thrill of a real fight.
mark zuckerbergalex volkanovskiufcmetamotion capture3d animationvideo gamessparringmartial artsmma fightingvirtual realitytech demosportsactionbehind the scenesgaming
Last year @ufc #1 pound-for-pound fighter @alexvolkanovski stopped by Meta HQ to train with me and for fun we tested the limits of our performance avatars with motion capture in our @engage gear. Good luck this weekend Alex!
Mark Zuckerberg tests action movie stunts with famous stars and a stunt team.
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hookA man stands outside with his sleeve on fire while looking at his phone, making viewers stop to see what happened.
Shocking opening. Mark Zuckerberg stands outside wearing sunglasses while his arm burns with real fire.
Bright outdoor setting. The sun shines on a red steel frame and green plants in an office park.
Casual sound. The man speaks calmly into his smart glasses while his sleeve catches fire.
Funny text pop. Title text says 90 minutes earlier to set up a flashback clip.
Broad celebrity appeal. Movie stars, singers, and stunt performers draw in movie and action fans.
retainFast stunt training clips and funny star cameos keep viewers watching until the fire trick ends.
Celebrity appearances. John Cena, Matthew Vaughn, and Benson Boone practice fake fights using funny code names.
Fast shot pacing. The video uses 38 shots across 57.2 seconds, changing the view about every 1.5 seconds.
Real action stunts. Wire rigs, sword practice, and high jump mats show how movie stunts get tested.
Funny callback. The video returns to the start where Mark asks his smart glasses if he is on fire.
Clear story path. The timeline moves clearly from a wild teaser back to training and then to the fire stunt.
rewardViewers get an entertaining peek behind the scenes of a stunt project with famous stars.
Fun star power. Seeing famous people hang out and do stunt rehearsals feels exciting.
Cool stunt peek. Watching how wire tricks and sword fights are set up is interesting.
Good laugh. The funny ending where smart glasses confirm his sleeve is on fire makes people smile.
mark zuckerbergstunt testjohn cenamatthew vaughnbenson boonesmart glassesbehind the scenesmovie stuntsstuntnutsaction comedyfire stuntsword fightmartial artsfun short
Up to something with Matthew Vaughn, @johncena, @bensonboone, and the STUNTNUTS.
A new era of science is here — and it starts with the integration of frontier AI and frontier biology. Hear more from @zuck, @priscillachan, and Alex Rives on @nopriorspod. Full episode at link in bio.
Mark Zuckerberg announces a new feature called Instagram Channels.
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hookPeople stop scrolling because a famous tech leader speaks directly to the camera about a new feature.
Famous face. Mark Zuckerberg looks directly into the camera from a close distance.
Simple setting. He stands in front of a warm wooden wall with soft room light.
Clear sound. His voice starts right away without any background music.
Text overlays. Large bold text at the top and bottom explains the new feature clearly.
Broad topic. A new update on a popular app interests millions of everyday users.
retainViewers watch until the end because the message is quick, simple, and offers early news.
Useful news. He explains that channel members get product news before anyone else.
Direct speech. He talks straight to the viewer like a personal chat.
Unbroken shot. The video stays on 1 unbroken take for 22.2 seconds without cuts.
No extra props. The simple setup keeps all attention on his words.
Easy story. The message flows smoothly from the feature launch to how to join.
Right length. The short time matches the small amount of news shared.
rewardViewers learn about a new tool and know how to get early news.
Informed feeling. Viewers learn about the new broadcast feature right away.
Exclusive access. They learn how to get tech news before anyone else.
Clear action. They know to tap the link in bio to join.
mark zuckerberginstagram channelsmeta channeltech newssocial media updatenew featureapp updatedirect messagecreator announcementbroadcast channeldigital updates
Launching Instagram Channels -- a new way to get chats from your favorite creators. Link in bio to join my new channel -- Meta Channel 📢 -- where I'll post product and tech news before anywhere else.
Mark Zuckerberg tries a funny filter on Instagram that randomly selects a barbecue sauce flavor for him.
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hookViewers stop scrolling because a famous tech founder is using a playful face filter outdoors.
Famous face. Mark Zuckerberg sits in front of the camera with a gentle smile.
Casual setting. He sits in a green lawn chair outdoors with two big smokers behind him.
Upbeat music. The song INDUSTRY BABY by Lil Nas X and Jack Harlow plays softly.
Clear text. Bold white letters ask what barbecue sauce flavor you are above a cycling sticker.
Broad topic. A famous creator playing with a simple face filter appeals to everyone.
retainViewers keep watching to see which random barbecue flavor the filter will choose.
Silly choices. The filter quickly spins through funny names like Pecan Don and Stoked and Sour.
Natural reaction. He smiles and chuckles when the filter lands on Pig Newton with a pig snout.
Unbroken video. The video is 10.1 seconds long and is made of 1 unbroken take.
Simple story. The goal is clear from the start and finishes as soon as the filter picks a answer.
Perfect length. The short video ends right after the punchline without wasting any time.
rewardViewers get a quick laugh watching a well-known person act relaxed and silly.
Amused feeling. Seeing a famous billionaire laugh at a pig nose icon is funny and light.
Informed viewer. People learn about new filter tools coming to Instagram.
Relatable moment. Watching someone try a goofy internet quiz makes them feel normal and approachable.
mark zuckerberginstagram ar filterbbq sauce filterspark ar goindustry babypig newtonfunny tech videoreels filteraugmented realitybackyard grillcelebrity selfie video
Launching Spark AR Go today in closed beta, a standalone mobile app (iOS only to start) to easily create and publish AR effects for Instagram. Pig Newton sounds interesting, but I think I'll stick with Sweet Baby Ray's.
A short comparison shows how checking Facebook in 2006 looked compared to checking the new Friends tab in 2025.
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hookThe opening text promises a nostalgic look back at early social media to draw viewers in.
First view. A blurry close-up shows hands typing on a laptop screen with early web design.
Setting and light. Indoors with soft lighting focused directly on the computer screen.
Background music. Gentle, quiet music plays in the background.
Onscreen text. White text in a black box reads POV: Seeing what friends are up to in 2006.
Broad appeal. Anyone who used early social media will recognize the classic screen layout.
retainViewers stay to see how the old web feed compares to the modern phone feed.
Simple comparison. Showing the old website design next to a modern phone screen clearly explains the new feature without long words.
Clear emotions. Nostalgia for the old web gives way to excitement for bringing back simple feeds.
Steady pacing. The video uses 5 shots across 17.5 seconds, changing views about every 3.5 seconds.
Key props. Old computer screens and a modern smartphone are the main items that drive the point home.
Clear steps. The clip moves smoothly from 2006 desktop browsing to 2025 mobile scrolling.
Right duration. At 17.5 seconds, the clip is just long enough to compare both eras without dragging.
rewardViewers learn about a new feature that brings back old-school social media feeds.
Feel nostalgia. Viewers remember how simple checking social media used to be.
Learn news. People discover that a dedicated feed for friends is coming back.
Feel excited. Fans of simple feeds look forward to updates that focus on friends.
mark zuckerbergfacebook updateold facebooknostalgiafriends tabsocial media feedtech news2006 vs 2025smartphonebrowsing historydigital throwbackfeature announcement
The new Friends tab is a throwback to OG Facebook when you only saw friends' status updates. More OG Facebook coming soon 💪
Mark Zuckerberg pushes heavy weights on a leg press machine as part of his post-surgery recovery.
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hookA viewer stops scrolling to see a famous tech leader doing heavy leg presses in a gym.
Famous face. Mark Zuckerberg sits on a leg press machine in a dim gym setting.
Upbeat music. The energetic song Look Ma, No Brains! by Green Day plays immediately.
Clear action. He uses his legs to push heavy black weight plates up and down.
Broad appeal. Fitness videos and updates from famous tech leaders appeal to a huge online audience.
retainViewers stay to watch his progress through a full set of steady repetitions.
Real effort. The video shows real exercise movement rather than just talking about it.
Single take. The video uses 1 unbroken take that is 35.3 seconds long with zero cuts.
Focused mood. His expression stays serious as he works through the physical effort.
Essential props. The leg press machine and weight plates are key to showing his gym routine.
Clear story. The viewer easily follows each bend and extension of his legs.
Right duration. The length fits a standard set of gym repetitions perfectly.
rewardThe viewer leaves feeling inspired to work hard at their own fitness goals.
Motivation to exercise. Seeing someone rebuild their strength encourages viewers to work out.
Respect for effort. Watching a famous person train hard creates respect for his discipline.
Hope for recovery. The steady movements reassure anyone working through their own injuries.
mark zuckerberggym workoutleg pressleg dayfitness inspirationsurgery recoveryweight liftingexercise motivationgreen dayphysical healthstrength traininghard workworkout set
5 months post-surgery. Recovery is going well and starting to get strength back. Really looking forward to easing back into training over the coming months. Appreciate all the love and support 🙏
Mark Zuckerberg uses AI smart glasses to get step-by-step instructions for braiding his daughter's hair.
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hookViewers stop scrolling because a famous tech CEO is doing a relatable, gentle parenting task.
Famous face. Mark Zuckerberg speaks directly to his smart glasses in a bright bedroom.
Soft lighting. Warm, natural light fills a child's bedroom.
Upbeat music. Gentle instrumental music plays quietly in the background.
Bold text. The text on screen says Learn a new skill every day in white over a black box.
Broad appeal. Parenting and learning a practical skill appeal to almost everyone.
retainPeople watch until the end to see if the tech CEO can pull off a neat hair braid for his daughter.
Wholesome idea. Watching a dad learn to braid hair feels sweet and relatable.
Real action. The video shows the entire braiding process from start to finish.
Quiet focus. The dad acts humble and focused while his daughter sits patiently.
Single shot. The video is 1 unbroken take, with 0 cuts over 55.5 seconds.
Key props. Hairbrushes, hair ties, and smart glasses make the task possible.
Simple steps. The video follows easy steps from brushing to tying the hair.
Right length. The 55.5 seconds duration matches the time needed to complete a quick braid.
rewardThe viewer feels warmed by a sweet family moment and curious about smart glasses.
Sweet feeling. Seeing a dad style his child's hair feels warm and comforting.
Useful lesson. Viewers learn the basic three-strand braid technique.
Tech inspiration. People see how voice AI can help with hands-free tasks at home.
mark zuckerberghair braidmeta aismart glassesparentingdad lifehair styling tutorialpoint of viewhands freefamilylearning new skillsvoice assistanthome routine
This video shows how different mixed reality games look when played inside real rooms.
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hookA viewer stops scrolling because bright virtual notes and shapes float over real rooms right away.
Bright visuals. Colorful blue and pink notes fall onto piano keys inside a real room.
Upbeat sound. Cheerful piano music plays as hands touch virtual keys.
Clean text. A bold text box shows the name of the app on top.
Broad audience. Cool tech clips appeal to anyone interested in video games and fun gadgets.
retainViewers stay until the end to see the full range of creative games and 3D maps.
Fun idea. Virtual items sit on real tables and kitchen counters without hiding the room.
Shown not told. Fast clips show people playing music, solving puzzles, and painting without long talk.
Fast cuts. The clip uses 40 shots in 48.5 seconds, with a cut roughly every 1.2 seconds.
Varied apps. The video switches between piano playing, 3D block puzzles, painting, and city maps.
Good length. The quick showcase keeps the energy high without dragging on.
rewardViewers walk away feeling excited to try new mixed reality tools.
Tech excitement. Watching games pop up in real rooms makes the technology look magical.
Creative urge. Seeing people paint art and make music inspires viewers to try it.
Visual fun. Watching puzzle blocks fit into place gives a quick sense of fun.
mark zuckerbergmixed realitymeta questvirtual realityvr gamingpiano visioncubismvirtuosopainting vrwooorldsmart headsettech demopass through camera3d mappingar games
Mixed reality recording landing in Quest v47, like this one from @donalleniii
