all creators

Mark Zuckerberg

@zuck · tech, entrepreneur, fitness

open on instagram

I build stuff

http://meta.com/thefutureisforeveryone

17M followers
47 reels read
124x best outlier
20.9x typical
891M views in here
10 Aug 2026 newest

how they make thembroad appeal, right length, famous face, broad topic, key props, simple story, clear story, upbeat music

mark zuckerbergsmart glassestech demoartificial intelligencevirtual realityviral videosportsmetatech newsmeta questmixed realityfuture technologymartial artsfunny videowater sportsbehind the scenesvr gamingaugmented realityinnovationsparringfourth of julywakesurfingpatrioticvideo games

47 reels in the database, most viral first

41

@zuck Mark Zuckerberg · 16 Dec 2024

7.3x outlier

Mark Zuckerberg tests a new feature on his smart glasses while driving a blue buggy on a dirt track.

5.2M views
74K likes
4.6K comments
0 shares
0 saves
17M followers
25s long
1.4% liked
hookHigh action off-road driving catches your eye right away.
  • Action shot. A blue buggy kicks up clouds of red dust on an open dirt track.
  • Bright sunlight. The setting is sunny with open green fields and clear blue skies.
  • Upbeat music. Energetic music plays loud right as the buggy zooms around.
  • Broad appeal. Off-road racing and cool new gadgets appeal to almost anyone.
retainThe video mixes exciting driving footage with a quick test of smart glasses.
  • Cool feature. He asks his smart glasses to identify the song playing while he drives.
  • Shown in action. The video shows him using the glasses hands-free instead of just talking about them.
  • High energy. The driver looks relaxed and happy while taking sharp turns on the dirt.
  • Shot changes. Eleven shots in twenty-five seconds give fresh angles of the ride.
  • Key prop. The smart glasses are central to showing off the new software update.
  • Clear story. The clip starts with action, shows the glasses in use, and ends with the answer.
  • Right length. Twenty-five seconds is just long enough to show the ride and the test.
rewardViewers feel excited by the fast ride and impressed by the smart feature.
  • Thrill of speed. The drifting buggy and flying dirt make the ride look fun.
  • Tech feature. Viewers learn that smart glasses can now name songs playing nearby.
  • Fun lifestyle. The video makes viewers want to try off-road driving with smart gear.
mark zuckerbergray-ban meta glassesshazamoff road buggydirt trackracingdrivingsmart glassestechnologytech demosong recognitionhands free gadgetaction sportsadventure

Clutch new update for Ray-Ban Meta glasses -- song recognition with Shazam 😎

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42

@zuck Mark Zuckerberg · 16 Jul 2022

6.5x outlier

Mark Zuckerberg rides a surfboard behind a boat on a sunny lake.

4.6M views
300K likes
6.8K comments
0 shares
0 saves
17M followers
50s long
6.5% liked
hookSeeing a famous tech leader ride waves on open water catches immediate attention.
  • The creator. Mark Zuckerberg rides a surfboard while holding a tow line on blue water.
  • The setting. Bright blue skies, clear water, and green trees fill the background under full sunlight.
  • The music. The song Heat Waves by Glass Animals plays in the background.
  • Broad appeal. Anyone who likes water sports or seeing famous people in casual settings will pause.
retainViewers keep watching to see if he drops the rope and stays on the wave.
  • The core idea. Watching a famous person perform smooth water turns on a lake is fun and surprising.
  • Show not tell. He displays his balance and movement without talking directly to the camera.
  • Slow shot changes. There are 6 shots in 50.3 seconds, with a new shot about every 8.4 seconds, keeping a calm rhythm.
  • The tow rope. He lets go of the handle mid-ride, proving he can ride the wave on his own.
  • Easy to follow. The video moves clearly from pulled riding to free surfing on the boat wake.
  • Right length. The duration fits the action perfectly without feeling drawn out.
rewardViewers feel impressed by the smooth riding and inspired to spend time on the water.
  • Impressed by skill. Seeing him drop the line and maintain speed on the wave is cool to watch.
  • Inspired to go outside. The bright sunshine and clear lake water make viewers want to try a water sport.
  • Relaxed summer feeling. The sunny outdoor setting and upbeat song create a happy, relaxed mood.
mark zuckerbergsurfingwakesurfingwater sportslake lifesummer vibesboat wavesurfboard tricksoutdoorsaction cameraviral sportsbalance skillsglass animalsheat waves

Some Saturday turns

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43

@zuck Mark Zuckerberg · 2 Dec 2022

6.4x outlier

This video shows how different mixed reality games look when played inside real rooms.

4.5M views
136K likes
3.2K comments
0 shares
0 saves
17M followers
49s long
3.0% liked
hookA viewer stops scrolling because bright virtual notes and shapes float over real rooms right away.
  • Bright visuals. Colorful blue and pink notes fall onto piano keys inside a real room.
  • Upbeat sound. Cheerful piano music plays as hands touch virtual keys.
  • Clean text. A bold text box shows the name of the app on top.
  • Broad audience. Cool tech clips appeal to anyone interested in video games and fun gadgets.
retainViewers stay until the end to see the full range of creative games and 3D maps.
  • Fun idea. Virtual items sit on real tables and kitchen counters without hiding the room.
  • Shown not told. Fast clips show people playing music, solving puzzles, and painting without long talk.
  • Fast cuts. The clip uses 40 shots in 48.5 seconds, with a cut roughly every 1.2 seconds.
  • Varied apps. The video switches between piano playing, 3D block puzzles, painting, and city maps.
  • Good length. The quick showcase keeps the energy high without dragging on.
rewardViewers walk away feeling excited to try new mixed reality tools.
  • Tech excitement. Watching games pop up in real rooms makes the technology look magical.
  • Creative urge. Seeing people paint art and make music inspires viewers to try it.
  • Visual fun. Watching puzzle blocks fit into place gives a quick sense of fun.
mark zuckerbergmixed realitymeta questvirtual realityvr gamingpiano visioncubismvirtuosopainting vrwooorldsmart headsettech demopass through camera3d mappingar games

Mixed reality recording landing in Quest v47, like this one from @donalleniii

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44

@zuck Mark Zuckerberg · 6 Oct 2023

6.3x outlier

A dad builds real Lego toys with his young daughter before putting on a virtual reality headset to build a digital flamingo boat with her.

4.5M views
86K likes
16K comments
0 shares
0 saves
17M followers
55s long
1.9% liked
hookViewers stop scrolling because they see a famous tech founder sitting on the floor building Legos with his young daughter.
  • Famous face. A well known tech CEO sits on the floor playing with small colorful toy blocks.
  • Cozy setting. Warm lighting inside a home living room creates a quiet and friendly atmosphere.
  • Clear sound. Crisp original audio catches the cute chatter between parent and child.
  • Onscreen text. Large white text displays the words spoken in the conversation.
  • Broad appeal. Family moments and new technology attract a huge everyday audience.
retainPeople keep watching to see how physical Lego play transforms into a mixed reality game using a headset.
  • Real to virtual shift. The play session moves from real plastic bricks on the table to digital bricks floating in the room.
  • Cute humor. The young girl gives a funny answer about flamingos doing yoga.
  • Fast video cuts. There are 49 shots in 55.4 seconds, switching the view every 1.1 seconds to keep the energy up.
  • Tech showcase. Seeing a colorful digital world on top of the living room carpet looks cool and surprising.
  • Simple story. The dad and daughter finish their build together and share a laugh at the end.
rewardViewers walk away feeling happy after watching a sweet family moment mixed with cool technology.
  • Warm feelings. Seeing a busy dad make time to play with his daughter feels gentle and nice.
  • Tech inspiration. Viewers get a exciting look at how virtual reality can be used for creative games.
  • Light laughs. The daughter's funny thoughts about flamingo yoga bring a pleasant smile.
mark zuckerbergaugustlegomixed realityvr headsetmeta questparentingdad lifefather daughterflamingobuilding blocksvirtual realitytech demowholesomefamily vlog

Building Legos with August in mixed reality. The things she comes up with... 😂

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45

@zuck Kallaway · 27 Jun 2024

6.2x outlier

Mark Zuckerberg talks with podcaster Kallaway about how new AI tools help creators talk to all their fans.

4.4M views
57K likes
3.7K comments
989 shares
5.8K saves
17M followers
34s long
1.3% liked
hookA famous tech CEO appearing in a split-screen podcast setup instantly stops the scroll.
  • Big celebrity. Mark Zuckerberg appears on screen right away, which grabs immediate attention.
  • Podcast setup. The split-screen video with microphones and studio lights looks professional.
  • Onscreen text. Large black bold text says Zuck and Future of Creators in red and white.
  • Wide appeal. Anyone interested in tech, social media, or making videos wants to hear what Mark Zuckerberg says.
retainFast cuts, big text, and quick examples keep people watching Mark Zuckerberg explain Meta AI.
  • Big idea. Mark Zuckerberg explains how AI can help creators answer every single fan message.
  • Rapid cuts. There are 22 shots in 33.9 seconds, with a new shot about every 1.5 seconds.
  • Visual examples. Quick clips of typing on phones, AI chats, and famous movies show the idea visually.
  • Easy message. The conversation follows a simple question and answer format that is easy to follow.
  • Right length. The 33.9 second duration fits a quick interview clip without dragging on.
rewardViewers learn about new Meta AI tools and feel excited for the future of online creation.
  • Taught something. Viewers learn how Meta plans to use AI for creator messaging.
  • Inspired feelings. Creators feel hopeful about building closer connections with their audience.
  • Tech insight. People get a direct quote from Mark Zuckerberg on his vision for AI tools.
kallawaymark zuckerbergmetaai studiocreatorspodcast interviewartificial intelligencesocial media toolstech newsonline businessfuture techmeta aiinstagram reel

I sat down with @zuck to chat through the launch of AI Studio and all things creators at Meta. I’m super excited about this and have been testing it myself. There’s massive potential for how this will help creators engage with their communities at scale while preserving the magic of the human creator connection. During the conversation, Mark also answered a few other questions that I’ve never heard him cover. We talked about the future of Meta glasses, frame breaking consumer tech products, neural wristbands, and many more creator questions from the community. One of my favorite things we explored was how he’d approach growing Mark’s Meats as a new creator-led brand in the current environment 😁 I had a blast chatting with Mark! To watch the full interview, go to youtube.com/@kallaway or comment “Zuck” and I’ll DM you the link.

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46

@zuck Mark Zuckerberg · 28 Sept 2022

6.2x outlier

Mark Zuckerberg tries out a virtual reality fencing game alongside two Olympic medalists.

4.4M views
192K likes
6.7K comments
0 shares
0 saves
17M followers
51s long
4.4% liked
hookA famous tech creator holds a new headset and introduces real Olympic champions to show off a new game.
  • Famous face. Mark Zuckerberg stands in a bright room holding a headset.
  • Upbeat background music. Giulio Cercato plays Motive in the background as he greets the camera.
  • Olympic guests. Two top fencing champions appear with text labels showing their medals.
  • Broad interest. The video appeals to tech fans, gamers, and sports followers alike.
retainViewers keep watching to see how a virtual reality fencing game looks and plays in real time.
  • Action shown directly. The video splits the screen to show both the real players moving and their avatars.
  • Playful mood. Everyone laughs and competes as they try to score points in the game.
  • Pacing and cuts. The video uses 21 shots across 51.0 seconds to keep the action clear.
  • Key props. The new headset and motion controllers are central to the entire demonstration.
  • Clear story. The clip starts with an intro, moves into gameplay, and ends with fun reactions.
  • Good length. The 51.0 second duration gives enough time to showcase the feature without slowing down.
rewardViewers learn about a new mixed reality feature while enjoying a fun match with Olympic stars.
  • Tech preview. Viewers get an early look at new virtual reality hardware and games.
  • Fun energy. The lighthearted match makes the viewer feel entertained.
  • Sports thrill. Seeing Olympic athletes play a video game offers a unique mix of sports and tech.
mark zuckerbergvirtual realitymixed realityfencinggamesportstechnologygamingheadsetolympicsdemonstrationvideo gamemetaversegameplayathleticfunmatchcompetition

Fencing in the metaverse with Olympic gold medalist and world's #1 ranked @leetothekiefer and 2x Olympic medalist @gerekmeinhardt. Using our new high-end VR headset coming out next month with mixed reality -- meaning you can see virtual objects (like your friends fencing) alongside the physical world around you.

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47

@zuck Mark Zuckerberg · 8 Jan 2024

6.0x outlier

Men test handmade wooden catapults on a grassy field to launch balls as far as possible.

4.2M views
61K likes
1.9K comments
0 shares
0 saves
17M followers
32s long
1.4% liked
hookViewers stop scrolling because the giant wooden catapult promises a big, satisfying launch.
  • Visual hook. A man stands beside a huge wooden catapult built in a grassy yard.
  • Setting and light. The sky is cloudy over a wide green lawn surrounded by trees.
  • Audio cue. Hummed music plays over the sound of wind outdoors.
  • Broad appeal. Backyard launches appeal to anyone who likes simple science experiments and fun outdoor games.
retainViewers keep watching to see how far the catapult throws the ball and if the second launch goes better.
  • Simple idea. The clip shows large wooden catapults launching items into the air.
  • Show not tell. The video lets the launches happen naturally without long explanations.
  • Real excitement. The men cheer and raise their arms when a throw goes far.
  • Pacing and cuts. The video has 2 shots in 32.2 seconds, with a new shot about every 16.1 seconds.
  • Key props. The video does not work without the wooden catapults since the launches are the main event.
  • Clear story. You watch the setup, the launch, and the ball fly across the grass.
  • Right length. A duration of 32.2 seconds gives enough time for two full catapult launches.
rewardViewers feel a sense of outdoor fun and childlike curiosity after watching the catapult competition.
  • Fun energy. Watching things launch far across a field brings simple joy.
  • Building spirit. Seeing hand-built wooden machines makes people want to make things themselves.
  • Friendly contest. The playful match between friends creates a warm and light mood.
mark zuckerbergcatapultlaunchscience experimentbackyard gameswooden buildengineeringcompetitionoutdoor sportslawn gamesphysics projectfriendly matchhobbygrass field

Always be building #7386. Catapult competition, round 2.

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