the marketing brain
the greatest marketing minds, distilled into one searchable brain — every book and every talk that shapes how i think about growth, offers, and building an audience.
the bookshelf

$100M Offers
Alex Hormozi

$100M Leads
Alex Hormozi

$100M Money Models
Alex Hormozi

DotCom Secrets
Russell Brunson

Influence: The Psychology of Persuasion
Robert Cialdini

Jab, Jab, Jab, Right Hook
Gary Vaynerchuk

Ogilvy on Advertising
David Ogilvy

Purple Cow
Seth Godin
Alex Hormozi
$100M Offers · $100M Leads · $100M Money Models — 11 talks · 16.8M views
1:56:20The Man That Makes Millionaires: How To Turn $1,000 Into $100 Million!: Alex Hormozi | E235
The Diary Of A CEO · 4.8M views
Alex Hormozi shares his journey from suicidal ideation in a corporate job to building a hundred-million-dollar business empire through pain, determination, and support.
6:53How to Grow an Audience if You Have 0 Followers
Alex Hormozi · 2.1M views
Build audience by committing to consistent daily actions for years, not expecting overnight success in 90 days.
18:25If I Started A Business in 2026, I'd Do This
Alex Hormozi · 1.6M views
Start businesses by selling expensive services to few clients or cheap products to many, avoiding the unprofitable middle market.
1:03:08How to Grow Your Business SO Fast in 2026 It Feels ILLEGAL
Alex Hormozi · 1.5M views
Learn three core growth levers: visibility through outreach/content/ads, dominating your market instead of competing, and using clear language to maximize conversions.
10:13Watch this to get your first 5 customers
Alex Hormozi · 1.4M views
Learn a ten-step framework to acquire your first five customers by leveraging existing contacts and offering free services.
25:17After Closing 4000+ Sales, I Discovered a New Method to Close Deals Faster
Alex Hormozi · 1.2M views
Learn the 3A reframing framework to control sales conversations, maintain rapport, and close deals by asking strategic questions instead of answering objections.
4:43:19How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE)
Alex Hormozi · 1.2M views
Learn logic-based sales techniques to close deals by building belief, trust, and genuine care for prospects.
2:34:01The Ultimate Sales Training for 2026 [Full Course]
Alex Hormozi · 1.1M views
Learn six sales multipliers including selling seven days weekly, responding to leads within one minute, and optimizing scheduling to increase revenue by 29% or more.
25:08My Actual Social Media Strategy For 2026
Alex Hormozi · 792K views
Learn the SPCL framework for building influence through content: Status, Power, Credibility, and Likeness stacked together.
31:31Watch This To Generate 1000s of Leads (In Any Niche)
Alex Hormozi · 550K views
Use free lead magnets to capture more leads by solving a small problem first, then selling your core offer that solves the bigger problem.
51:20Sales Was Hard Until I Understood These 9 Concepts
Alex Hormozi · 524K views
Learn nine sales concepts that maximize opportunities, conversion rates, and consistency to build high-performing sales teams.
Russell Brunson
DotCom Secrets — 6 talks · 1.2M views
8:29What is a Sales Funnel? And How To Create One that Actually Makes Money
Russell Brunson · 415K views
Learn how sales funnels generate profit by upselling customers, enabling you to spend more on acquisition than competitors while remaining profitable.
11:08Sales Funnel Strategy - 7 Simple Hacks To Get Your Sales Funnel To Convert
Russell Brunson · 277K views
Learn seven conversion optimization tactics including curiosity headlines, lead magnets, emotional sales pages, order bumps, and upsell strategies to increase funnel profitability.
7:07Sales Funnel Explained - Sales Funnel Tutorial For Beginners (Step By Step)
Russell Brunson · 148K views
Learn how sales funnels work by following Russell Brunson's potato gun business journey from basic product sales to profitable upsells.
5:10How To Sell Anything to Anyone With an Irresistible Offer
Russell Brunson · 138K views
Learn how to create irresistible offers by bundling value at each funnel step to increase conversions and sales.
48:11I Asked Russel Brunson How Build A Million Dollar Funnel
Simon Squibb · 124K views
Learn Russell Brunson's seven-step framework for building million-dollar funnels, starting with identifying your dream customer and understanding their needs.
1:10:43Myron Golden And Russell Brunson Reveal Secrets To Making Millions
Myron Golden · 104K views
Learn why the economic pie myth is false and how consumption creates production in a garden economy.
Robert Cialdini
Influence: The Psychology of Persuasion — 6 talks · 16.3M views
11:50Science Of Persuasion
Team Cialdini · 14.7M views
Learn six universal principles of persuasion: reciprocity, scarcity, authority, consistency, liking, and consensus that ethically influence decision-making.
11:54Robert Cialdini - Science Of Persuasion
BigSpeak Speakers Bureau · 516K views
Learn six universal principles of persuasion: reciprocity, scarcity, authority, consistency, liking, and consensus.
1:50:28The PSYCHOLOGICAL TRICKS To Persuade & Influence ANYONE! | Robert Cialdini & Lewis Howes
Lewis Howes · 425K views
Learn how reciprocity, the principle of giving first, powerfully influences people to say yes and creates obligation across all cultures.
1:08:46The Influence Expert: 7 Ways to Get People to Do What You Want (Even When They Don't Want To)
The Knowledge Project Podcast · 272K views
Learn how asking for advice instead of opinions creates partners, and master reciprocation as a persuasion principle by giving value first.
14:54How to Influence Others | Robert Cialdini | Big Think
Big Think · 230K views
Learn six universal principles of persuasion: reciprocity, scarcity, commitment, consensus, authority, and liking that ethically influence human behavior.
57:09Robert Cialdini Interview: Influence, The Psychology of Persuasion!
Joe Polish · 143K views
Cialdini discusses his research on influence and persuasion principles, explaining how ethical marketing educates consumers to make informed decisions.
Gary Vaynerchuk
Jab, Jab, Jab, Right Hook — 10 talks · 5.0M views
1:03:1650 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote
GaryVee · 1.6M views
Gary Vaynerchuk shares practical marketing strategies from bootstrapping Wine Library, emphasizing self-awareness, operational discipline, and strategic timing in business growth.
15:27Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape - Web 2.0 Expo NY
O'Reilly · 1.4M views
Build personal brand through passion, patience, and hustle by creating authentic content and engaging directly with your community.
50:44Complete Social Media Marketing Strategy For 2025 | GaryVee Keynote
GaryVee · 640K views
Shift from follower-based to interest-based social media marketing by posting daily videos across platforms to grow your business organically.
50:13AI is Ending the Social Media Era and What Comes Next | Gary Vee
Sinead Bovell · 342K views
AI will disrupt social media platforms through bot consumption, voice-first interfaces, and AR glasses, shifting to new distribution formats and immersive experiences.
33:57From Posts to Profits: A Step-by-Step Social Media Guide For Businesses | GaryVee Keynote BizX
GaryVee · 290K views
B2B companies must post daily social media content on LinkedIn to build brand awareness and generate leads through AI-driven algorithms that match content to interested audiences.
27:31How to Actually Grow Your Business Using Social Media in 2025 | Tea with GaryVee ep. 74
GaryVee · 200K views
Post daily authentic content mixing personal and business topics on LinkedIn to build trust and grow your business exponentially.
19:47The Biggest Marketing Opportunity in History Is Being Ignored
GaryVee · 182K views
Free social media platforms offer unprecedented marketing opportunities that most businesses ignore by not producing enough content consistently.
36:00Social Media Is Over — This Is the Future of Content | GaryVee w/ Mick Unplugged
GaryVee · 147K views
Create authentic, passionate content about your interests; algorithms now reward niche topics over follower counts, and consistency matters more than perfection.
23:2420 Minutes Of Tactical Social Media Marketing Tips — Dominate In 2025! | Tea With GaryVee #63
GaryVee · 116K views
Focus on execution quality over hours worked, balance life chapters, go live for content innovation, and commit fully to ventures you're passionate about.
31:03Building Brand: A 2025 Social Media Marketing Strategy That Works | GaryVee w/ Forbes Talks
GaryVee · 114K views
Small brands now compete globally via social media and direct-to-consumer platforms, requiring constant content creation and consumer-centric decisions over boardroom politics.
David Ogilvy
Ogilvy on Advertising — 5 talks · 1.6M views
1:28:05The psychology of digital marketing. Rory Sutherland, Ogilvy
GDS Group · 855K views
Behavioral economics reveals why marketing creates value differently than finance expects, through psychological innovation over pure logic.
6:59David Ogilvy: We Sell or Else
OgilvyGroup01 · 295K views
Direct response advertising outperforms general advertising because it's measurable and results-driven, while general advertisers rely on unmeasurable creativity and should learn from direct response professionals.
54:51A conversation about advertising, with David Ogilvy
Javier Piedrahita · 152K views
David Ogilvy shares how research-driven creative advertising built his agency into a top five firm through iconic campaigns.
4:04David Ogilvy: Essentials
ADWEEK · 151K views
David Ogilvy shares advertising principles: be ambitious, compete with immortals, inject story appeal, tell truth fascinatingly, avoid gimmicks.
9:32This is HOW to Dominate Advertising Industry! | David Ogilvy
Evan Carmichael · 118K views
Learn David Ogilvy's three core strategies: deliver exceptional client results, continuously test campaigns, and hire talented people.
Seth Godin
Purple Cow — 10 talks · 9.4M views
46:35Seth Godin - Everything You (probably) DON'T Know about Marketing
Behind the Brand · 2.9M views
Marketing is about making change for specific people by building distinct brands that stand for something, not just logos or interruption tactics.
42:55Seth Godin – Leadership vs. Management - What it means to make a difference
Nordic Business Forum · 2.1M views
Leadership differs from management; leaders take responsibility and drive innovation when the world changes, while managers maintain efficient systems.
18:58How to get your ideas to spread | Seth Godin
TED · 2.1M views
Ideas spread through remarkable, word-of-mouth appeal to passionate audiences, not through traditional interruption-based advertising.
59:02Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin
The Calum Johnson Show · 774K views
Stop making average products and focus on creating remarkable things worth talking about instead of chasing social media algorithms.
31:11Seth Godin: Marketing Strategies That Work
Marie Forleo · 312K views
Marketing means making meaningful change for specific people you serve, not reaching everyone through manipulation or interruption.
17:23The tribes we lead | Seth Godin
TED · 298K views
Leaders create change by building tribes of passionate people around ideas, not through factories or mass advertising.
19:22Seth Godin: Thinking Backwards
CreativeMornings HQ · 280K views
Learn how to lead upward, choose better clients, and create meaningful change through patience and storytelling rather than authority.
36:27Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: with Seth Godin
PtexGroup · 277K views
Remarkable products spread through word-of-mouth when they solve specific customer problems and tell compelling stories, not through ads or hype.
37:37How to Build a Remarkable Brand in the Age of AI | Seth Godin
The Entrepreneur's Studio · 221K views
Marketing is creating conditions for customers to spread your ideas, not spending money on ads. Trust and consistency matter more than authenticity in building remarkable brands.
45:44SETH GODIN - THIS IS MARKETING: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real · 186K views
Marketing means changing culture for the better through daily practice and discipline, not hype or promotion.
Caleb Ralston
5 talks · 1.7M views
6:22:27How to Build a Personal Brand (Full Course)
Caleb Ralston · 1.1M views
Learn to build an intentional personal brand through strategic positioning, content consistency, and deliberate audience associations.
5:05:49How to START a Personal Brand (Full Course)
Caleb Ralston · 224K views
Learn to build a personal brand focused on gaining customers, not just followers, by defining goals and establishing credibility.
35:36The Creative's Guide to Personal Branding (Full Playbook)
orenmeetsworld · 121K views
Learn four levels of personal branding, five archetypes, and actionable frameworks to build your brand from beginner to advanced.
1:43:42How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston
THE 505 PODCAST · 112K views
Learn Caleb Ralston's brand journey framework to reverse engineer your desired outcome and build sustainable social strategy without copying others.
12:04If you struggle with making content, please watch this.
Caleb Ralston · 109K views
Overcome content creation barriers by building sustainable processes, staying authentic, and focusing on value delivery rather than perfection.
Neil Patel
10 talks · 3.8M views
50:02How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month
Neil Patel · 1.3M views
Learn to create and sell digital products for $100k+ monthly by choosing the right niche, building valuable products, and using effective sales funnels.
10:09SEO Unlocked: FULL Free SEO Course With Neil Patel (4+ HOURS)
Neil Patel · 482K views
Learn SEO fundamentals, keyword research, content marketing, link building, and technical optimization to drive free organic traffic over seven weeks.
15:20The 8 Trends I’m Betting My Entire Marketing Strategy On in 2026
Neil Patel · 320K views
Eight digital marketing trends for 2026: keep leads on-platform, optimize for search everywhere, use AI intelligently, build topical authority for AI discovery, prepare for identity-based AI ads, adapt to browser-based AI platforms, and leverage live content.
15:22If I Wanted to Become a Millionaire in 12 Months, This is What I’d Do
Neil Patel · 319K views
Build long-term audience ownership through content and SEO to generate consistent website traffic and monetize at scale.
10:29The ONLY Video You Need To Understand SEO
Neil Patel · 314K views
Learn why SEO matters, how Google dominates search, and the key ranking factors that drive traffic and sales.
11:54The New Rules of SEO (2026)
Neil Patel · 274K views
Consumers decide across TikTok, Reddit, Amazon, and ChatGPT, not Google. Optimize for decision moments on multiple platforms to stay visible.
9:31It Took Me Years to Learn Digital Marketing, But You Can Learn it in 13 Minutes
Neil Patel · 235K views
Learn digital marketing fundamentals: test content on X, start a blog, optimize conversions with heatmaps, use AI strategically, and continuously iterate.
6:517 Social Media Hacks That’ll Make Your Business Grow Faster | Neil Patel
Neil Patel · 210K views
Learn seven social media strategies to boost engagement, reach, and sales across Facebook, Instagram, LinkedIn, and Twitter.
12:18How To Train Google’s AI to Send You Customers
Neil Patel · 193K views
Learn how to optimize content for Google's AI to get cited in search results and build brand authority beyond traditional rankings.
13:52$100M Worth of Brand New Marketing Strategies for 2025
Neil Patel · 108K views
Learn 2025 marketing strategies: go omni-channel, expand search beyond Google, build recognizable brands, optimize checkout, think globally, hire experienced talent, and test rapidly.
MrBeast
12 talks · 54.0M views
1:55:31The Full Story of MrBeast
Colin and Samir · 22.6M views
MrBeast discusses his journey from bedroom creator to building a $10M studio, staying in his hometown, reinvesting all earnings into content, and starting with small giveaways.
8:09How I Get Over 100,000,000 Views Per Video
MrBeast 2 · 7.5M views
MrBeast launches views.com, a platform with free and premium tools for analyzing YouTube analytics, thumbnails, and viral video trends.
14:57How Mr. Beast Became Successful on YouTube
PowerfulJRE · 6.8M views
MrBeast shares his decade-long YouTube journey from age 11, emphasizing obsessive daily study of video mechanics and collaboration with other creators.
9:54MrBeast being a YouTube Genius for 10 minutes straight
Marcus Jones · 5.7M views
MrBeast reveals YouTube success secrets: obsessive study of thumbnails, retention, audience expectations, and relentless effort over years.
19:26MrBeast Shares His Best YouTube Advice
Think Media · 3.8M views
MrBeast reveals YouTube growth secrets: make 100 videos improving each, hook viewers in first 5 seconds, and prioritize audience psychology over algorithm.
1:25:45Why every MrBeast video gets 200M views (interview)
Jon Youshaei · 3.6M views
MrBeast reveals his six-year internal analytics tool for finding viral video ideas and launches ViewStats Pro to help creators optimize content.
15:47Genius YouTube Advice for 15 Minutes Straight...
Think Media · 1.6M views
Learn YouTube success strategies from top creators: make 100 videos improving each time, let your niche emerge naturally, use curiosity-driven titles, and focus on audience connections over vanity metrics.
19:56Meet MrBeast's Secret YouTube Consultant (Paddy Galloway Interview)
Jon Youshaei · 791K views
YouTube consultant Paddy Galloway reveals algorithm secrets and content strategies he used with MrBeast and top creators.
9:25How MrBeast Made YouTube’s Greatest Video (Genius Strategy)
Paddy Galloway · 540K views
MrBeast combines retention mastery, clickbait thumbnails, and strategic financing to create YouTube's most viral videos.
1:04:581 Hour Mega Compilation of MrBeast YouTube Advice
Bakslash · 428K views
MrBeast shares YouTube success strategies: stop overthinking, upload consistently, obsess over quality, study audience psychology, and reinvest everything.
37:53The YouTube Playbook in 37 Minutes
Colin and Samir · 276K views
Learn MrBeast's YouTube strategy: ideation, titles, thumbnails, audience focus, channel launches, video structure, and systemized content frameworks.
27:07I Watched Every MrBeast Interview (here's his top YouTube advice)
Aprilynne Alter · 266K views
Learn MrBeast's YouTube strategies for ideation, titles, thumbnails, hooks, and video retention from compiled interview advice.
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